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About us

After seeing many teams struggling to make an impact in business and being asked to help them achieve success in a chaotic world, Digital Rebels was formed.

We know teams want to achieve great things for their customers but often too much gets in their way.

We have over 20 years of experience leading high performing digital teams to deliver high quality online customer innovation and user centric employee experiences.

This was achieved against a backdrop of organisational complexity, politics and rapidly changing operational demand.

We are passionate about sharing the techniques and insights that helped dozens of employees achieve their best and go home each day with a smile.

Our main product us our unique team training for teams and leaders on how to move from chaos to high performance at work.

In addition we provide consulting services to help improve your customer and employee digital experiences.

Our Vision

To live in a world where digital services solve meaningful problems for employees and customers and where digital teams are both high performing and happy.

Our Mission

To bring customers and employees together through the delivery of digital services and thinking that make lives better.

 

Our values and how they help you

We are: Evidence-based

We challenge the status quo where assumptions are often made about customer needs and behaviours as this leads to failing your customers and the company.

We are: Value focused

We help you understand and deliver the highest value for your customers and teams by understanding the problems they want to solve and helping you solve them.

We are: Human-centric

To unlock high performance, we put human needs, wellbeing and safety at the heart of our own business. We like to work with customers that do the same.

We are: Fearless

We are comfortable with continual change where many people fear it. We lean into problems rather than lean back. We know this is an opportunity to serve your customers better in a rapidly changing digital world.

Our Team

  • Scott Fulton

    Director

    Scott has over two decades of experience in leading happy high performing digital teams.

    He is known for solving complex problems by bringing people together to improve processes and leverage digital capabilities that delight users and make a significant impact on the business.

    He has delivered multiple UK and world-firsts for digital innovation through in house development across a range of channels including the web, intranet, social media, digital television and mobile.

    He speaks across the globe sharing insights and experiences in user-centred thinking for digital services.

    He regularly runs training sessions and is a mentor for people looking to further their careers, not just in the digital sector.

    He was voted "Most Inspirational Digital Leader" by a cohort of fellow digital leaders and his teams have won a number of global industry awards.

    Awards

    • Digital Leaders Local Champion for the South West and national finalist Digital Leaders 100
    • Winner - Best Mobile Integration Ragan Awards (Global)
    • Winner - Customer Success Story Interact Intranet International Awards
    • Winner - Best Value Intranet to Employees Ragan Awards (Global)
    • Winner - Essential Intranet Interact Intranet International Awards
    • Silver - Best Intranet Step Two, International Intranet and Digital Workplace Awards
    • Highly Commended Award for TrackMyCrime National Emergency Services Awards
    • Silver - Best Website or Microsite CIPR Pride Awards
    • Outstanding Achievement Award for Contribution to Diversity Criminal Justice Awards
  • Paul Hughes

    Associate Development Lead

    Paul has over twenty years of experience in software development, combined with over ten years of experience in mentoring and leadership.

    Having completed his PhD in Computer Science in 2011 he has continued to simplify complex problems and produce scalable software in every industry he has worked in - from Agriculture and Finance to Emergency Services.

    Paul has worked across the globe having been located in the UK, Hungary, Germany, Egypt and Australia. He specialises in rebuilding existing monolithic software solutions by bringing them into the modern and scalable cloud-first world.

    Paul worked with Scott in Avon and Somerset Police where he headed up the technical development of the transformational cloud-based "Custodian" system allowing solicitors to be automatically kept up-to-date with the status of their clients. Also, the emergency messaging system "Courier" used to contact officers out of hours automatically which also kept in sync with the force's training skills database.

  • Ceri Newton-Sargunar

    Associate Agile Behavioural Coach

    Ceri is an Agile Behavioural Coach, an ex-teacher and a neuroscientist-in-training, with almost a decade of hands-on agile experience. She has worked in the public and private sector, with large organisations, SMEs and start-ups, and now coaches and trains agile teams and agile professionals looking to improve their ways of working.

    Well-versed in Agile ways of thinking, being and doing, Ceri works with individuals and teams to focus on helping brilliant people to work more effectively with each other, to deliver value to organisations and help them thrive.

    Ceri works at all levels of organisations to stop information from falling through gaps by improving interactions and helps use team dynamics to turn unhealthy conflict around, increase understanding and shape culture with better top-down and bottom-up communications.

  • Laura McKiernan

    Associate Consultant

    Laura is a highly accomplished and versatile IT Manager with extensive experience within large scale private and public sector organisations. With a proven track record of success in major implementation programmes, she has a strong understanding of process change and business continuity. An innovative thinker, with consistently solid career achievement in process design, providing logical, effective and efficient IT solutions to problems. Inter-agency experience at senior level, with exceptionally strong diplomatic and liaison skills, and a pro-active and collaborative leadership style.

    Laura met Scott while working at Avon & Somerset Police, where their paths crossed on various projects identifying and designing IT solutions to meet operational needs, plus working on a fully integrated information security system as force lead.

    Laura has more recently worked for a global IT company, developing innovative future-proof policing programmes, and leading on creating greater communication platforms. Designed and led a team on a mobile prototype that has since been implemented in leading forces. She has led multi-agency event management modules, both demonstrating solutions and configuring to customer-specific needs.

  • Jules MacMillan

    Associate Leadership and Behavioural Change Trainer

    Jules MacMillan has been working in learning and development since 2001. With a previous background in sales and marketing, she specialises in leadership and behavioural change.

    Known for her energetic and enthusiastic approach to training and coaching, Jules is passionate about making learning fun, memorable and easy to apply. To support this, Jules developed the LEARN Model – a methodology designed to introduce a level of accountability for learning and a way to measure its impact on the individual learner and the organisation.

Our wider team and partnerships

Developers, Consultants, Designers, Testers, Content Strategists... We partner with a range of industry specialists with significant experience in the private, public and charity sectors. They have worked with the BBC, Local and Central Government, Police Services, a range of charities and more. We also work with the following carefully selected associate partnerships that share our values. This allows us to collaborate to deliver even more value to our customers.

bedigital

bedigital was established in 2014 to provide public sector, central government and private organisations a way to effectively define their strategic vision and transform IT estates.

PILOT WORKS

PILOT WORKS specialise in public sector Discovery and Alpha phases in accordance with the GDS Service Manual. They also apply Lean Startup and Design Thinking techniques to find new opportunities to create value, then define innovative solutions for the private sector.

Web Usability

Web Usability is a specialist user research agency that has been providing the voice of the customer to public and private sector organisations for the last 20 years. Using rigorous, user-centred research techniques they help businesses improve the effectiveness of their digital services by putting users at the heart of decision making.